TheyThatDo logo


Visual identity, interior, packaging, copywriting, digital

A chain of ‘Feel great food’ outlets in London. Serving balanced healthy breakfast and lunch options.

Working closely with the founders, TTD created a concept that would help abokado gain further brand recognition and have a point of difference in the busy High Street health food sector. TTD introduced a ‘Feel great food’ concept across all areas of the business. Every detail has been carefully considered and hand-crafted (where possible) — from the hand blown droplet lampshades through to the sculpted metal table legs. A holistic branding approach which achieved their best store opening when they launched the first of the new stores at City Road North, Old Street.

The brand is now being rolled out across their 25 store estate with future stores being built on a regular basis.

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